Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

[tagnal]

Why not?  It will probably have better optics and better IS.  One of the great things about Canon's lens lineup is the variety you have with the 70-200's.  You have 2 f/4 versions and 2 f/2.8 versions both IS and Non-IS.  They are all at different price points.  So you can buy what you can afford.  If they continue to sell the 24-105, you now have 3 options.  the 24-105 as the cheapest, the 24-70 f/4 IS in the middle, and the 24-70 f/2.8 II at the high end.

[Eagleguy]

That's a good point, i just think there are other older lens that can use an upgrade like my EF100-400LIS or my EF3004LIS .I would love to see these guys with newer IS and new coatings!

[tagnal]

I'm sure some of those are in the works as well.  But, I can understand why they focus more on the 24-70 as it is a range with much more demand for it and they would be able to sell a lot more of them and make better profits.  I know a lot of people are still waiting for the new 200-400 but most consumers probably won't be able to afford it.  

[Eagleguy]

Yes, i agree completely! I do alot of wildlife photography and am lucky enough to own a EF500F4LIS and i love it! But i would really like the new 600mm but i would have to sell my car to get it! lol!

[ratan]

Honestly I really don't understand Canon's new strategy in increasing prices on their new products. The new 24-70 F4 is pricy, let's be fair. I can buy a used 24-70 f2.8 for just a bit less. Even the new 35mm is the same, I would pay a bit more for the L version. Can someone please explain or speculate how the new lenses justify its pricesl

[BrickR]

I thought the idea of a 24-70 f4 IS was a good idea. Small, light, probably better IQ than the 24-105 so it would be the next kit lens in FFs. The idea of making the 24-70 line sort of like the 70-200 line sounded like a good idea....At least they aren't giving up the 24-70 spot to 3rd party makers since the 24-70i is discontinued and the 24-70ii is >$2000 and Canon wouldn't have anything price wise to compete..

Then I saw the price.... ouch. So it went from "cool idea" to "What? Huh? How? Why?".

[FullyFramed]

Does anyone know if the IS found on the 24-70 the same or similar to the 100mm 2.8L Macro?

This has got me thinking, will there be a 24-70 2.8L IS and if so I can't even imagine how much that would cost!

[Eagleguy]

I'm not 100 % sure but as far as I know it said that the IS is the hybred version! So maybe they consider it a macro lens to help justify the big price?

[2n10]

The video market is becoming quite large and many of the new lenses appear to be geared towards that market.  BTW the lens has a .7x magnification.