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Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?



Why not?  It will probably have better optics and better IS.  One of the great things about Canon's lens lineup is the variety you have with the 70-200's.  You have 2 f/4 versions and 2 f/2.8 versions both IS and Non-IS.  They are all at different price points.  So you can buy what you can afford.  If they continue to sell the 24-105, you now have 3 options.  the 24-105 as the cheapest, the 24-70 f/4 IS in the middle, and the 24-70 f/2.8 II at the high end.

That's a good point, i just think there are other older lens that can use an upgrade like my EF100-400LIS or my EF3004LIS .I would love to see these guys with newer IS and new coatings!


I'm sure some of those are in the works as well.  But, I can understand why they focus more on the 24-70 as it is a range with much more demand for it and they would be able to sell a lot more of them and make better profits.  I know a lot of people are still waiting for the new 200-400 but most consumers probably won't be able to afford it.  

Yes, i agree completely! I do alot of wildlife photography and am lucky enough to own a EF500F4LIS and i love it! But i would really like the new 600mm but i would have to sell my car to get it! lol!


Honestly I really don't understand Canon's new strategy in increasing prices on their new products. The new 24-70 F4 is pricy, let's be fair. I can buy a used 24-70 f2.8 for just a bit less. Even the new 35mm is the same, I would pay a bit more for the L version. Can someone please explain or speculate how the new lenses justify its pricesl

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Canon EOS 1Dx, EF 35mm f/1.4L USM, EF 50mm f/1.2L USM, EF 24-70mm f/2.8L II USM, EF 70-200mm f/2.8L USM IS II, EF 200mm f/2.0L IS USM

Nikon D4, Nikon D800, Carl Zeiss Compact Prime CP.2 Super Speed 50mm T/1.5, Nikkor 14-24mm f/2.8G ED, Nikkor 24-70mm f/2.8G ED, Nikkor 70-200mm f/2.8G ED VR II, Nikkor 300mm f/2.8G ED VR II


I thought the idea of a 24-70 f4 IS was a good idea. Small, light, probably better IQ than the 24-105 so it would be the next kit lens in FFs. The idea of making the 24-70 line sort of like the 70-200 line sounded like a good idea....At least they aren't giving up the 24-70 spot to 3rd party makers since the 24-70i is discontinued and the 24-70ii is >$2000 and Canon wouldn't have anything price wise to compete..

Then I saw the price.... ouch. So it went from "cool idea" to "What? Huh? How? Why?".

Does anyone know if the IS found on the 24-70 the same or similar to the 100mm 2.8L Macro?

This has got me thinking, will there be a 24-70 2.8L IS and if so I can't even imagine how much that would cost!

I'm not 100 % sure but as far as I know it said that the IS is the hybred version! So maybe they consider it a macro lens to help justify the big price?


The video market is becoming quite large and many of the new lenses appear to be geared towards that market.  BTW the lens has a .7x magnification.

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