70D frozen on "Firmware update program" Update file cannot be found . . .

[clicker]

My 70D is frozen on the screen that says "Firmware update program  Update file cannot be found.  Please check the memory card and reload the battery and try again".  This message still appears when the camera power is turned off - I have to remove the battery, or it just burns up the battery.   There are no updates available for the camera, yet the message persists, even when battery and memory card are removed and reloaded. 

[mhuang]

Yes, performed the low-level format on the card using the camera, not the Quick format in Windows.

Also, I only use full-size memory cards unless the device's form factor (e.g. phone) requires it.

[mhuang]

I completely agree with you that it only needs to be applied once. That said, I'm annoyed that it had to be applied AT ALL.

From a consumer perspective, there's absolutely no reason I should have had to Google to find a community to figure out how to unbrick a new, unaltered camera using OEM hardware in the first place.