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With the rise of social media marketing strategies, businesses are realizing that it is vital to promote their brand effectively. While traditional marketing usually involves a physical product or service to be delivered to a specific location, social media marketing strategies allow businesses to reach a much broader audience. Through social media marketing, you can generate sales leads, create fan pages, and engage your audience in conversations. For example, you can use fan pages on social media sites like Facebook to attract new customers and generate interest in your products and services. This kind of marketing has the potential to help your business gain new customers and boost sales, even during a tough economy.