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Social media marketing (SMM) is the use of various social media sites and social networks such as Facebook, Twitter, YouTube, Foursquare, LinkedIn, Pinterest, and several others to promote a business s products and/or services. Social media helps businesses gain access to a wide audience, spread the word about their products and services to new customers, engagement with existing customers and/or promote their brand, all in a cost effective and convenient manner. Social networking websites provide many ways for a business to communicate with customers such as blogs, forums, news groups, vblogs (videos), and social bookmarking. Businesses also have the option of creating and maintaining their own social network.