My EOS 70D is not recognized by EOS Utility 3.

I can connect my camera to my computer and access it through EOS Utility 2 as expected, but when trying to "force" start EOS Utility 3 (double click on "EOS Utility 3.exe" in the EU3 folder) I just get a message saying "Camera is not recognized"

I have tried to uninstall and reinstall the EOS Utility program with no effect.

Does anyone have any idea on how to get this solved.