Canon is still the world's most popular camera brand, according to a new report–despite Sony & Nikon

JFG — Thu, 25 Jul 2024 06:52:06 GMT

by: Timothy Coleman published 7-24-2024

"Nikon, Sony, Fujifilm and Panasonic may have given us the best mirrorless cameras of 2023, but a comparatively modest year for Canon didn't stop it from grabbing the largest global market share of cameras last year, according to a new report.

According to recently published market data from Nikkei and Statista, Canon still comfortably comes out on top on all key metrics, including market share and sales volume, for both mirrorless cameras and digital cameras as a whole.

The Nikkei report (via Sony Alpha Rumors) says that the global mirrorless camera market share in 2023 was divided like the pie chart below, with Canon taking 41.2% of shipments and Sony not too far behind on 31.2%. Nikon and Fujifilm took 8% and 5.5% respectively.

In another report by Statista that covers the market share by sales volume of the leading digital camera manufacturers worldwide (as of December 2023), the numbers differ but the positions remain the same and are even more heavily skewed in Canon's favor.

In that report, Canon takes a 46.5% market share, compared to 26.1% for Sony and only 11.7% and 5.8% respectively for Nikon and Fujifilm. This is all during a year when Canon only gave us three low-cost models: the EOS R8, EOS R50 and EOS R100, plus the Powershot V10 which is a new vlogging camera. We also even labelled the EOS R100 as the worst camera of the year." by: Timothy Coleman published

topic Canon is still the world's most popular camera brand, according to a new report–despite Sony & Nikon in General Discussion

Canon is still the world's most popular camera brand, according to a new report–despite Sony & Nikon