topic Re: Canon lens price cuts in EF & RF Lenses

Canon lens price cuts

RobertTheFat — Sun, 07 Sep 2014 05:44:16 GMT

An email from B&H, quietly confirmed by Canon's Web site, announces price cuts on several Canon lenses. Most of the cuts are around 10%, but there's one interesting exception: the relatively new 24-70mm f/4L is cut by $500 - a third of its previous price. For whatever reason, it must not have been selling very well. I was under the impression that it was a fairly well regarded lens. Maybe potential buyers don't think it's enough better than the 24-105mm f/4L?

Re: Canon lens price cuts

Skirball — Mon, 08 Sep 2014 16:15:29 GMT

Good to know there was actually a deal in there somewhere. I laughed when I saw the header that said "Up to $1000 off". I scanned through and saw a bunch of prices that weren't any different than you can get on Amazon any day of the week.

Re: Canon lens price cuts

RobertTheFat — Mon, 08 Sep 2014 16:58:00 GMT

@Skirball wrote:
Good to know there was actually a deal in there somewhere. I laughed when I saw the header that said "Up to $1000 off". I scanned through and saw a bunch of prices that weren't any different than you can get on Amazon any day of the week.

The "$1000 off" was on a $10,000-dollar lens.

Re: Canon lens price cuts

cale_kat — Fri, 12 Sep 2014 04:26:08 GMT

L Lens discounts now appear to be permanent which speaks volumes about the power of competition.

http://www.canonrumors.com/2014/08/17133/

Re: Canon lens price cuts

cale_kat — Sat, 13 Sep 2014 02:52:10 GMT

@RobertTheFat wrote:
An email from B&H, quietly confirmed by Canon's Web site, announces price cuts on several Canon lenses. Most of the cuts are around 10%, but there's one interesting exception: the relatively new 24-70mm f/4L is cut by $500 - a third of its previous price. For whatever reason, it must not have been selling very well. I was under the impression that it was a fairly well regarded lens. Maybe potential buyers don't think it's enough better than the 24-105mm f/4L?

I think the optical challenges of making a solid 24-70 f/4 are relatively well established. So much so that the 24-105 f/4 yields so little variance in key optical characteristics that it is essentially a great 24-70 + 35. Easy to remember? (35mm) Ha ha.