topic Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS? in EF & RF Lenses

Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

Eagleguy — Tue, 13 Nov 2012 21:05:26 GMT

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

tagnal — Tue, 13 Nov 2012 21:27:20 GMT

Why not? It will probably have better optics and better IS. One of the great things about Canon's lens lineup is the variety you have with the 70-200's. You have 2 f/4 versions and 2 f/2.8 versions both IS and Non-IS. They are all at different price points. So you can buy what you can afford. If they continue to sell the 24-105, you now have 3 options. the 24-105 as the cheapest, the 24-70 f/4 IS in the middle, and the 24-70 f/2.8 II at the high end.

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

Eagleguy — Tue, 13 Nov 2012 21:34:27 GMT

That's a good point, i just think there are other older lens that can use an upgrade like my EF100-400LIS or my EF3004LIS .I would love to see these guys with newer IS and new coatings!

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

tagnal — Tue, 13 Nov 2012 21:56:21 GMT

I'm sure some of those are in the works as well. But, I can understand why they focus more on the 24-70 as it is a range with much more demand for it and they would be able to sell a lot more of them and make better profits. I know a lot of people are still waiting for the new 200-400 but most consumers probably won't be able to afford it.

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

Eagleguy — Tue, 13 Nov 2012 22:16:27 GMT

Yes, i agree completely! I do alot of wildlife photography and am lucky enough to own a EF500F4LIS and i love it! But i would really like the new 600mm but i would have to sell my car to get it! lol!

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

ratan — Wed, 14 Nov 2012 02:11:22 GMT

Honestly I really don't understand Canon's new strategy in increasing prices on their new products. The new 24-70 F4 is pricy, let's be fair. I can buy a used 24-70 f2.8 for just a bit less. Even the new 35mm is the same, I would pay a bit more for the L version. Can someone please explain or speculate how the new lenses justify its pricesl

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

BrickR — Wed, 14 Nov 2012 02:46:40 GMT

I thought the idea of a 24-70 f4 IS was a good idea. Small, light, probably better IQ than the 24-105 so it would be the next kit lens in FFs. The idea of making the 24-70 line sort of like the 70-200 line sounded like a good idea....At least they aren't giving up the 24-70 spot to 3rd party makers since the 24-70i is discontinued and the 24-70ii is >$2000 and Canon wouldn't have anything price wise to compete..

Then I saw the price.... ouch. So it went from "cool idea" to "What? Huh? How? Why?".

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

FullyFramed — Wed, 14 Nov 2012 03:05:32 GMT

Does anyone know if the IS found on the 24-70 the same or similar to the 100mm 2.8L Macro?

This has got me thinking, will there be a 24-70 2.8L IS and if so I can't even imagine how much that would cost!

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

Eagleguy — Wed, 14 Nov 2012 05:18:25 GMT

I'm not 100 % sure but as far as I know it said that the IS is the hybred version! So maybe they consider it a macro lens to help justify the big price?

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

2n10 — Wed, 14 Nov 2012 20:35:05 GMT

The video market is becoming quite large and many of the new lenses appear to be geared towards that market. BTW the lens has a .7x magnification.

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

tagnal — Fri, 16 Nov 2012 01:03:09 GMT

A new 24-105 costs $1150 (now that the rebates have expired). It launched with a price or $1250. $1,250 of 2005 dollars would be worth: $1,467.14 in 2012

The new 24-70 f/4 IS will cost $1500 at launch. (It will drop after 6 months or so). If the optics are on par with the 2.8 II version and the IS is much better than in the 24-105, I think it is priced accordingly.

The 24-70 f/2.8 was released in 2002 at $2100.
The 24-70 f/2.8 II was released this year at $2300.
If you account for inflation, version 2 was released at a cheaper price. (In the US anyways).

$2,100 of 2002 dollars would be worth: $2,675.16 in 2012

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

mycanonphotos — Fri, 16 Nov 2012 05:11:29 GMT

More the merrier I always say...so where is the 100-400 LII???

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

jstntym — Fri, 16 Nov 2012 21:18:26 GMT

I kinda wished that Canon would have released the f/4 version in advance of the f/2.8II. I like the weight and preliminary reviews. Most likely I would have purchased this f/4 instead of the f/2.8II. Oh well what's done is done, the f/2.8II is a great lens. It would've been nice to have the IS but no doubt at a higher $$.

Re: Why would Canon make a new EF27-7O F4 LIS when we already have a EF24-105 F4LIS?

Eagleguy — Sat, 17 Nov 2012 11:08:12 GMT

That's exactly how I feel! I love my 100-400 but I would love it more if it were updated!